BuyIn combines more than 25 billion euros of annual spend in scope of its shareholders and members in four central business areas: Network Technology, Customer Equipment, Digital Home & Platforms and Information Technology. At BuyIn, our Target Costing @ Procurement team merges procurement and engineering expertise. For us, Target Costing is vital to identifying cost drivers. Working together with our customers’ technology teams and with our suppliers, we can rightsize product features and deliver sustainable savings.

In 2011, Deutsche Telekom and Orange founded BuyIn to remain relevant in a competitive market with strong smartphone and broadband growth, declining margins, high technical challenges and a very strong and consolidated supplier base. By delivering strategic procurement services to its members, BuyIn increases the competitiveness in their direct spend. This competitiveness leads to sustainable economies of scale and savings based on analytics and benchmarks across millions of price points in 40+ markets.

Business Areas

1606_BuyIn_Icons-01Network Technology
Through its sourcing activities in an increasingly complex and challenging telecommunications environment, Network Technology (NT) at BuyIn optimizes network and application performance while minimizing downtime and ensuring data security. As the telecom industry evolves to a software-centric architecture and services model built around software-defined networking (SDN) and network function virtualization (NFV), BuyIn is constantly challenged to find the best and most cost-efficient solutions in close collaboration with Technology departments.


Devices and Platforms
With a strong focus on price competitiveness and market differentiation, the Devices and Platforms domain (D&P) provides procurement excellence in Customer Equipment: Smartphones, Home Gateways/STBs and IoT Devices, Accessories and SIM Cards, relevant services platforms as Messaging,  IN/Charging, TV and Device Management/IoT. We combine the power of global scale with local market opportunities and enable our clients to benefit from significant savings by leveraging the latest technologies such as convergence or virtualization.


Information Technology
At BuyIn, Information Technology (IT) bundles global responsibility for strategic sourcing for the internal IT demand of its members as well as for the demand for their respective business customer solutions. In today’s challenging IT Business, BuyIn effectively secures first-rate access to cutting-edge industry innovations, including those for automation, at best-in-class conditions. Powerful go-to-market supplier partnerships and an agile approach to maintaining competitiveness play key roles in how the company delivers excellent procurement results.

Target Costing @ Procurement

Target Costing @ Procurement (TC@P) at BuyIn works to reap further benefits in terms of savings and innovation. With an entire range of cost and value analysis tools that leverage big data from hundreds of projects, TC@P is keeping BuyIn at the cutting edge of procurement.

The strong team of engineers and procurement experts supports the Business Areas during the entire lifecycle of a deal: from development all the way up to the negotiation phase. They reverse-engineer products in dedicated mechanics and electronics labs to ensure sourcers have the facts they need for their negotiations. In the TC@P labs, they also hold cross-functional expert workshops where suppliers and colleagues from members’ technology, marketing and procurement teams work together to identify disruptive ideas.

TC@P has three key objectives:

Optimize investment value

  • by setting data-driven targets to provide full cost transparency
  • by working early on with technology and marketing teams and leveraging supplier know-how to identify additional levers for optimization

Ensure smarter spending

  • by applying benchmarks and smart analytics to highlight gaps and underpin the right spend decisions
  • by developing forward-looking scenarios based on market and technical evolutions

Increase efficiency

  • by sharing knowledge and best practices with our members to industrialize our approach
  • by analyzing closed deals to identify and eliminate missed opportunities

BuyIn currently operates in more than 50 countries mainly across Europe and Africa. The good strategic fit of the members of the Procurement Alliance allow BuyIn’s sourcing experts to effectively reduce costs, improve services and foster customization. In short, to always achieve best procurement results for its customers.











Telekom Albania Orange Botswana T-Systems do Brazil Ltda  T-Systems P.R. China Ltd.

Deutsche Telekom Pan-Net Albania SH.P.K

Burkina Faso




Orange Burkina Faso T-Systems Mexico T-Systems ICT India Pvt. Ltd.
T-Mobile Austria GmbH




T-Systems Austria GesmbH Orange Cameroun T-Mobile USA Inc. Petra Jordanian Mobile Telecommunications
Deutsche Telekom Pan-Net GmbH

Central African Republic

T-Systems North America Inc. Jordan Tel Cie


Orange Centre Afrique Deutsche Telekom North America


Orange Belgium

Congo (DRC)

T-Systems Malaysia
T-Systems Belgium vn/as Orange DRC




T-Systems Singapore Pte. Ltd
Hrvatski Telekom d.d. Orange Egypte
 Deutsche Telekom Pan-Net d.o.o.

Guinea Bissau

Czech Republic

Orange Bissau
T-Mobile Czech Republic

Guinea Conakry

Deutsche Telekom Pan-Net Czech Republic s.r.o. Orange Guinea


Ivory Coast

T-Systems Nordic A/S Orange Côte d’Ivoire


Groupement Orange Services
T-Systems Nordic A/S sivuliike Suomessa



 Cellcom Liberia Inc
Orange SA



Orange Madagascar
Telekom Deutschland GmbH



Orange Mali
OTE (Hellenic Telecommunications Organization S.A.)


Cosmote Mobile Telecommunications S.A. Medi Telecom
Deutsche Telekom Pan-Net Greece EPE



Orange Niger
Magyar Telekom Nyrt.


IT Services Hungary Szolgáltató Kft. Sonatel
Deusche Telekom Pan-Net Hungary

 Sierra Leone


Orange Sierra Leone Ltd.
T-System Italia S.p.A.

South Africa


T-Systems South Africa Pty Ltd.
Orange Communications Luxembourg


T-Systems Luxembourg SA Orange Tunisia


Makedonski Telekom AD Sk.


Orange Moldova


Crnogorski Telekom A.D.
Deutsche Telekom Pan-Net Montenegro d.o.o.


T-Mobile Netherlands B.V.
T-Systems Nederland B.V.


T-Systems Nordic TC Services A/S Norway Branch


T-Mobile Polska S.A.
T-Systems Polska Sp.z.o.o.
Deutsche Telekom Pan-Net Sp.z.o.o.
Orange Polska


 T-Systems ITC Services Espana S.A.


Telekom Romania Communications S.A.
Telekom Romania mobile communications S.A.
T-Systems ITC Romania S.R.L.
Deutsche Telekom Pan-Net Romania S.R.L.
GTS Telecom S.R.L.
Orange Romania


 T-Systems CIS

Slovak Republic

Slovak Telekom, a.s.
Orange Slovensko
Deutsche Telekom Pan-Net s.r.o.
Deutsche Telekom Shared Services s.r.o.


Orange España
Jazz Tel
T-Systems ITC Services Espana S.A.


T-Systems Nordic TC Services A/S


T-Systems Schweiz AG

United Kingdom

Deutsche Telekom UK Ltd.
T-Systems Ltd.



BuyIn’s partners and members work together to leverage their combined scope and scale from 40+ markets across the world. They also combine their analytics and benchmarks drawn from millions of price points to secure unparalleled competitiveness for the Procurement Alliance.

Contact us at partnering[@] to find out more about partnering with BuyIn.