BuyIn combines more than 25 billion euros of annual spend in scope of its shareholders and customers in four central business areas: Network Technology, Customer Equipment, Digital Home & Platforms and Information Technology. At BuyIn, our Target Costing @ Procurement team merges procurement and engineering expertise. For us, Target Costing is vital to identifying cost drivers. Working together with our customers’ technology teams and with our suppliers, we can rightsize product features and deliver sustainable savings.

In 2011, Deutsche Telekom and Orange founded BuyIn to remain relevant in a competitive market with strong smartphone and broadband growth, declining margins, high technical challenges and a very strong and consolidated supplier base. By delivering strategic procurement services to its members, BuyIn increases the competitiveness in their direct spend. This competitiveness leads to sustainable economies of scale and savings based on analytics and benchmarks across millions of price points in 40+ markets.

Business Areas

1606_BuyIn_Icons-01Network Technology
Through its sourcing activities in an increasingly complex and challenging telecommunications environment, Network Technology (NT) at BuyIn optimizes network and application performance while minimizing downtime and ensuring data security. As the telecom industry evolves to a software-centric architecture and services model built around software-defined networking (SDN) and network function virtualization (NFV), BuyIn is constantly challenged to find the best and most cost-efficient solutions in close collaboration with Technology departments.


1606_BuyIn_Icons-02Customer Equipment
In a dynamic and rapidly changing ecosystem, Customer Equipment (CE) sourcing activities at BuyIn require multifaceted commercial relations with suppliers, regular negotiations for each commodity and strong adaptability. This way, they can quickly reduce costs while improving both price competitiveness and market differentiation. CE also fosters innovation by supporting important projects within Deutsche Telekom and Orange such as Long-Term Evolution (LTE) or Near Field Communication (NFC).


Digital Home & Platforms
Telecom operators today face tough competition from over-the-top (OTT) providers in the value-added-services sector. Therefore, Digital Home & Platforms (DHP) at BuyIn shoots for cross negotiations and panel rationalization to reduce costs, while maintaining and improving the overall level of value. By combining digital ‘home’ devices with platforms and apps, BuyIn is the key sourcing partner in implementing new digital services.


Information Technology
At BuyIn, Information Technology (IT) bundles global responsibility for strategic sourcing for the internal IT demand of its members as well as for the demand for their respective business customer solutions. In today’s challenging IT Business, BuyIn effectively secures first-rate access to cutting-edge industry innovations, including those for automation, at best-in-class conditions. Powerful go-to-market supplier partnerships and an agile approach to maintaining competitiveness play key roles in how the company delivers excellent procurement results.

Target Costing @ Procurement

Target Costing @ Procurement (TC@P) at BuyIn works to reap further benefits in terms of savings and innovation. With an entire range of cost and value analysis tools that leverage big data from hundreds of projects, TC@P is keeping BuyIn at the cutting edge of procurement.

The strong team of engineers and procurement experts supports the Business Areas during the entire lifecycle of a deal: from development all the way up to the negotiation phase. They reverse-engineer products in dedicated mechanics and electronics labs to ensure sourcers have the facts they need for their negotiations. In the TC@P labs, they also hold cross-functional expert workshops where suppliers and colleagues from members’ technology, marketing and procurement teams work together to identify disruptive ideas.

TC@P has three key objectives:

Optimize investment value

  • by setting data-driven targets to provide full cost transparency
  • by working early on with technology and marketing teams and leveraging supplier know-how to identify additional levers for optimization

Ensure smarter spending

  • by applying benchmarks and smart analytics to highlight gaps and underpin the right spend decisions
  • by developing forward-looking scenarios based on market and technical evolutions

Increase efficiency

  • by sharing knowledge and best practices with our members to industrialize our approach
  • by analyzing closed deals to identify and eliminate missed opportunities

BuyIn currently operates in more than 40 countries mainly across Europe and Africa. The good strategic fit of the members of the Procurement Alliance allow BuyIn’s sourcing experts to effectively reduce costs, improve services and foster customization. In short, to always achieve best procurement results for its customers.





Telekom Albania


T-Mobile Austria GmbH


Orange Belgium


Hrvatski Telekom d.-d.

Czech Republic

T-Mobile Czech Republic


Orange SA


Telekom Deutschland GmbH


OTE (Hellenic Telecommunications Organization S.A.)
Cosmote Mobile Telecommunications S.A.


Magyar Telekom Nyrt.


Orange Communications Luxembourg


Makedonski Telekom AD


Orange Moldova


Crnogorski Telekom A.D.


T-Mobile Netherlands B.V.


T-Mobile Polska S.A.
Orange Polska


Telekom Romania Mobile Communications S.A.
Orange Romania

Slovak Republic

Slovak Telekom, a.s.
Orange Slovensko
Deutsche Telekom Pan-Net s.r.o.


Orange España
Jazz Tel

United Kingdom

Deutsche Telekom UK Ltd.




Orange Botswana


Orange Cameroun

Central African Republic

Orange Centre Afrique

Congo (DRC)

Orange DRC


Orange Egypte

Guinea Bissau

Orange Bissau

Guinea Conakry

Orange Conakry

Ivory Coast

Orange Côte d’Ivoire


Orange Madagascar


Orange Mali


Medi Telecom


Orange Niger




Orange Tunisia




T-Mobile USA Inc.




Orange Jordan




Telecom Vanuatu